Privacy Policy

This policy provides a general overview of our data practices. It is not legal advice. We recommend consulting a qualified legal advisor to ensure your privacy rights are fully protected under applicable laws.

We collect only the information necessary to:

• Fulfill your orders

• Provide customer support

• Share updates and marketing relevant to your interests

• Improve your experience across our platforms

This may include your name, gender, email, phone number, shipping/billing address, and other details you provide during checkout, registration, or newsletter sign-up.

We follow the definitions and protections outlined in the Information Technology Act, 2000 and the SPDI Rules, 2011. Any sensitive personal data you share is treated with the highest level of care and confidentiality.

We do not store your credit card information. We do not rent or sell your personal data. We use cookies to improve site functionality and recognize returning visitors—this data is anonymous and used solely to enhance your experience.

We collect personal information when you:

• Place an order

• Register on our website

• Subscribe to newsletters

• Use special services or promotions

We may also collect non-identifiable demographic data to improve our offerings. You confirm that the information you provide is accurate and that you have the rights and consent to share it.

• Your data may be used to:

• Respond to inquiries and complaints

• Customize product recommendations

• Analyze user trends

• Notify you of new drops, services, or updates

• Fulfill legal obligations or respond to judicial requests

• Support internal business operations

• We do not share your personal data with third parties for their marketing purposes without your consent. We may disclose data:

• To comply with legal or regulatory obligations

• As part of a business reorganization or asset sale

• To trusted affiliates and service providers under strict confidentiality

• We use cookies, pixel tags, and similar technologies to:

• Recognize returning users

• Serve relevant content and ads

• Analyze traffic patterns

• You can disable cookies via your browser settings, but doing so may limit your experience on our site.

• To request deletion of your personal data, email us at theaprillabel21@gmail.com with verification details (e.g., registered email, phone number, or order ID). We may retain certain data for compliance, fraud prevention, or legal purposes.

• For any concerns regarding SPDI, please contact our designated Grievance Officer:

• Name: Atul Dahiya Email: theaprillabel21@gmail.com